by the Cornerstone Agility Team | 2 Minute Read

A strong culture can be a major competitive advantage for your company. It can help you attract and retain top talent, as well as create a sense of loyalty among your employees. Additionally, a strong culture can help to differentiate your company from its competitors and assist with tough decisions when necessary. If you're looking to create or improve your company's culture, start by developing a clear mission and vision statement supported by a set of core values.

Why is Having a Company Mission and Vision Important?

A mission statement defines the organization’s purpose, while a company vision lays out where the company wants to be in the future. Both of these are important because they provide a framework for making decisions and determining your company's strategy. A well-crafted mission and vision statement should answer the following questions:

  1. What are we trying to do?
  2. Why are we doing it?
  3. How do we plan on accomplishing our goals?
  4. Where are we headed, and why?

Answering these questions can help to ensure that everyone in the company is working towards the same goal, and that their efforts are aligned with the overall direction of the company. Additionally, having a mission and vision statement can help to attract new customers and investors, as well as retain current ones.

Why is Adhering to Core Values Important?

Core values represent the fundamental beliefs of an organization, and they should be something that everyone in the company can stand behind. They can help to drive strategy and value-based decision making. When everyone is on board with the core values, it becomes easier to make decisions that are in line with them. This helps to create a culture of accountability, where team members are more likely to take ownership of their actions. Having strong core values makes it easier to attract top talent, as they will want to be associated with an organization that shares their values. For example, if one of your core values is "teamwork," then you may want to focus on hiring employees who are team players and are willing to work together towards a common goal.

Having a strong culture is not something that happens overnight; it takes time and effort to build one that is meaningful and impactful. But, with the right tools in place, it is definitely worth the effort.